Hi, I’m Peter Virginelli.

A passionate production artist who's all about the details and making things look good. I have a knack for problem-solving and a love for working seamlessly with designers, clients, outside vendors and printers.

WHAT DRIVES ME

I am fueled by the challenge of creating designs that not only meet but exceed expectations — whether it's meticulously crafting packaging, developing signage, or steering the production of brand books.

COLLABORATION IS KEY

My creative journey is built on collaboration. Working seamlessly with design teams, external vendors, and printers, I believe that the magic happens when minds come together. Each project becomes a collective effort, resulting in projects that resonate and leave a lasting impact.

WHY I LOVE WHAT I DO

There's a unique thrill in transforming ideas into tangible realities. From navigating the complexities of production to ensuring brand consistency across every detail, I enjoy the challenge and satisfaction that comes with each project.

WHEN I’M NOT AT WORK

Beyond the studio, you'll find me covered in sawdust in the tangible world of woodworking. Living in a century-old house means there's no shortage of DIY projects. Building furniture and fixing creaky floorboards, I'm always elbow-deep in a house project or two — tackling the challenges of restoration and renovation. I also find balance and inspiration in the great outdoors. Hiking in the mountains or cycling through the city streets, the energy of movement keeps me grounded and ready to take on the dynamic challenges both in and out of the design studio.